There has been plenty of "mess ups" since social media has been apart of our everyday life. One of the biggest problems people face is getting two different accounts mixed up and they use their business accounts as their personal accounts. This simple mistake has led to people getting fired and companies losing all of their creditability. celebrities can lose money or their future jobs. It is easy to have a crises online because you might think what you post is not offensive but it could be very offensive to other people. The timing can also play a huge part in to what goes into a post. If you post something that is close enough to a disaster or something on the lines of it, it could have the chance on being extremely offensive. http://www.huffingtonpost.com/2011/03/14/gilbert-gottfried-fired-aflac_n_835692.html